What an IDEA Sirji!!!

We all are talking about the new Ad campaign which was launched by IDEA using their brand ambassador “Abhishek Bachan”, who is playing a role of an anguished “TREE”. The man behind the campaign Mr. Pradeep Shrivastava says that environment is a subject which touches all, but get attention only at strategic forums. The common man get very little to contribute, due to lack of direction and idea. Hence, he says that they have taken the responsibility of educating the masses in the country, to save paper by using more of mobile phones and helping the planet remain green.

This is one of the best and the most exemplary Ads ever made, not just speaking about the brand and its product but the idea of saving our mother earth and showing signs of corporate social responsibility.

Not all of them had strived hard to make one of the Ads like this. But this will definitely create a benchmark and leave a mark on the crowd to use paper more cautiously . Idea with this campaign plans to launch a variety of value added services which will help its customers access more information and utility services on their mobile phones.

Innovation was the second thing which was seen in this Ad. What one cell phone and one mobile operator can provide can only explain the future and attractiveness of the telecom sector. Thanks to technology, we would not be surprised to use our cell phones for the same in the future as shown in the Ad. This Ad has forcasted the future outlook of telecom sector and its importance through this Ad.

This campaign also expounds the underlying need of saving the environment. We cannot comment much on the role played by Idea but all what is ascertained is the fact that companies are playing their role towards being responsible in creating awareness and educating people. Its for their own good or for the environment who knows but the fact that somebody has come up and stood against deforestation. Rather than just concentrating on the USP of their own product, they have effectively contributed towards the welfare of the society.

We urge other corporate to think socially and ethically to contribute for the same and grow as an educated and responsible citizens.